12 03, 2019

Create an Engaging Social Media Bio

2019-03-12T21:45:10+00:00 Engagement, Instagram, Social Media, Social Media Tips|

First impressions matter. You've heard the advice that “You never get a second chance to make a first impression." However, have you considered how this advice impacts your self-presentation in social media? Did you know that it takes less than two-tenths of a second for an online visitor to make an interpretation of your account? Most likely this impression is made based on your bio section. This section of your profile is the first thing [...]

9 10, 2018

5 Digital Marketing Must-Haves for your Business

2018-10-04T18:54:39+00:00 Marketing Advice|

5 Digital Marketing Must-Haves for your Business: Are you covering the basics? 1. Optimize your website for mobile With 80% of Internet users regularly browsing the web on a mobile device and Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens, it’s become essential that your website is mobile friendly. 2. Social Media Advertising Social Media Advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user [...]

4 10, 2018

Digital Marketing Versus Traditional Marketing

2018-10-04T19:02:35+00:00 Advertising, Marketing Advice|

DIGITAL MARKETING VERSUS TRADITIONAL MARKETING: What is the difference between Digital Marketing and Traditional Marketing? What are the advantages and disadvantages, and which is right for your business? Traditional Marketing: What is it? There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures. Traditional marketing is anything except digital means [...]

10 09, 2018

Facebook New Ad Visibility for Small Business

2018-09-10T17:37:19+00:00 Advertising, Facebook|

Over the past few years, Facebook has introduced and expanded New Ad Visibility for Small Business, including Instant Articles and in-stream video (which includes ads in Watch). These placements are connected to a specific piece of content, so advertisers can better control where their ads appear. Are you using Facebook advertising? Read on to learn more. Facebook Advertising Controls These controls include block lists to remove specific publishers and apps from ad delivery, and the ability to exclude [...]

10 08, 2018

Improve Your Business With Google Analytics

2018-09-10T17:44:16+00:00 Get Organized, Marketing Advice|

Are you using Google Analytics for your business? Get beyond the basics and learn now Improve Your Business With Google Analytics. When you sign in to Google Analytics you probably just look at your overall traffic for the day and see if it was higher or lower than the previous day. After you do this you probably click around and look at more pretty graphs, but after doing this for 30 minutes what actionable insights did you [...]

12 07, 2018

Why You Should be Advertising on Instagram

2018-07-03T03:49:04+00:00 Instagram|

Are you advertising on Instagram? Is your company ready to join the 2 million companies already advertising on Instagram? Read on for everything you need to know about Why You Should be Advertising on Instagram! History of Advertising There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from [...]

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