102, 2017

Social Media Checklist

Marketing Advice, Social Media Tips|Comments Off on Social Media Checklist

Social Media Checklist
Stumped by how to get started with social media? Social media channels are ever changing, so we thought you might appreciate this helpful guide to getting started with multi-channel internet marketing. Fill out the form to get our Free Social Media Checklist.
112, 2016

Why Use Social Media for Your Business?

Social Media|Comments Off on Why Use Social Media for Your Business?

Why Use Social Media for Your Business?
Marketing is not a one way street anymore. With the advent of social media, customers are one click away from engaging with their favorite brands. Why Use Social Media for Your Business? Because your customers desire it!
1611, 2016

Social Media Tools

Social Media|Comments Off on Social Media Tools

Social Media Tools
Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. ENews Network’s social-media experts are already forecasting the direction of social media in the new year. To be prepared, it’s that time of year to organize our social-media tool boxes, adding some new tools that can be game-changers in terms of how effective this platform is for certain strategic objectives.
1310, 2015

More People Get Their News From Facebook and Twitter

Facebook, Other, Social Media Tips, Twitter News|Comments Off on More People Get Their News From Facebook and Twitter

More People Get Their News From Facebook and Twitter

A July 2015 study from Pew Research Center reveals that increasing numbers of Twitter and Facebook users visit the sites to get news. Of the over 2,000 study participants, 63% now depend on both channels for updates on national events and political issues, big leaps from 2013 numbers. Twitter, which was more news-oriented from the beginning, didn’t have as dramatic a leap: 52% to 63% during the two-year period. Those reporting they use Facebook for news, on the other hand, grew from 47% in 2013 to 63% in 2015, or 16%. While the opportunity to stay abreast of friends and family events gets users on Facebook initially, it’s news (sports, science, technology, business and entertainment) that keeps them there.

FB and Twitter News graph

As recently as 2013, approximately half of Americans used Facebook and Twitter to get their news. In just two years, that figure grew to close to two-thirds. As the chart below shows, Facebook’s user numbers didn’t budge from 2013 to 2014. Despite the inevitable slowdown, today 71% of Internet users have a Facebook account, and 70% of those go to the site daily. Forty-five percent go there several times a day. By following friends, brands, organizations and news outlets, Facebook (and Twitter) users have created their own customized newspapers. They seem to like their new handiwork.

Social media sites graph

Facebook’s growth has leveled off. Twitter’s leap in audience doesn’t make up for its smaller size and disappointing ROI.

While Twitter’s audience numbers made an impressive 28% leap from 2013 to 2014, the platform’s failure to gain the ubiquity of Facebook has disappointed many. Twitter remains hard at work creating a niche for live-tweeting events, television shows and sports, but it hasn’t shown much promise for the retailers who pay for ads.

Key takeaway: As Facebook and Twitter mature, their audience growth rates are leveling off. Younger audiences abandoned Facebook for Instagram, but baby boomers, Gen Xers and mature holdouts finally claimed their profiles. Brands should align their marketing content with current events to engage users.

402, 2015

Easy Ways to Find Employees Online

Advertising, Facebook, Instructions, Small Business Advice, Tips and Tricks for Bike Shops|Comments Off on Easy Ways to Find Employees Online

Are you convinced that the Internet is the most useful place to recruit qualified employees? You should be. You can post jobs online and use the Web for recruiting. These days, even a job posting in the Find employees onlineclassified section of your local newspaper is more likely to produce electronic resumes and applications. Easily customizable, free, and paperless... why wouldn’t prospective employees apply online? Make the online world your recruiting partner by following these easy steps to post jobs and recruit online.

7 Easy ways to find employees online

1.) Post jobs on your company's or organization's website.

•  Place the link prominently on your home page. Your company website is your most significant online recruiting tool. Recognize its power to attract superior employees. Your job posting will attract candidates who are interested in your mission and vision as well as your open jobs.

•  Make the recruiting portion of your website communicate your company culture, the reasons why a prospective employee will want to choose your firm, and specific instructions about how to successfully apply for your posted jobs.

•  Added bonus: the jobs posted on your company's website are also featured on online job search sites. For example, Indeed.com, is a jobs search engine that drives perspective employees directly to jobs on career websites, employee recruiting job boards, online newspapers, blogs, and association websites.

2.) Recruit through online social media sites:

•  Post jobs on your company's or organization's social media pages. As the power and reach of sites such as LinkedIn, Facebook, and Twitter expand, so does their ability to recruit employees. Each site offers employers methods to recruit and hire employees, but the true power of their reach may rest in your ability to tap into the networks of your own satisfied employees.

•  The innovations for employer job posting on social media sites are growing. Potential employees, who frequent these social sites, can stay up-to-date on your job listings without ever leaving their favorite site. You can post jobs online on your company's LinkedIn page. Facebook also offers company pages where you can post a job. Apps available at Facebook automatically post jobs that are drawn from your website. You can auto post to Twitter, too, using sites like Tweet My Jobs. This is a key tool to attract employees who have identified your company as a place where they'd like to work.

•  Many social networking sites exist based on causes, industries, interests, businesses, skill sets, and more. Identify and participate in the social media and networking sites that cater to people in your industry, and that attract people with the skills you need. Each has its own protocol to source great candidates online.

3.) Post to print ads online:

•  Post jobs in the classified section of your local newspaper; the paper likely has an online partner. Classified advertising in local newspapers is not dead, but it has changed. It is a great opportunity to fill many positions, especially local jobs requiring local candidates, your neighborhood newspaper recognizes the power and reach of the online world.

4.) Use Job Search Engines:

•  Use Job Search Engines to help job applicants notice your company and your online job postings. For example, Indeed.com offers opportunities for employers to pay for their job listings to stand out. An added bonus: employers avoid the cost of posting jobs online on multiple sites that then must be monitored.

•  Linkup indexes a company's website daily to offer applicants an opportunity to apply for your newest, often unadvertised jobs, directly through your company website. This enables employers to receive online job applications that meet your specific requirements.

•  SimplyHired lists jobs for free and offers a pay-per-click option that allows your jobs to stand out from the pack. Their relationships with all of the major social networking sites give your open jobs wide distribution.

5.) Post to a Specialized Job Board:

•  Depending on the qualifications required from the employees you seek, specialized job boards may be a better option for your online job posting than the big sisters in the online space. Specialized job sites, such as Dice.com, target key employee skill sets or areas of expertise such as technology that your company may need. You may decrease the spam of hundreds of unqualified resumes in your inbox using more specialized job sites.

6.) Recruit in industry-related email newsletters:

•  The candidates you attract will generally have experience in your industry, but they may be looking for a paid relocation package. Depending on the ability of your region to attract job searchers, this may or may not be a good strategy for you.

7.) Post jobs with your local labor department:

•  Post jobs with your state Workforce Development organization, through your state department of labor. They appreciate employer job postings.

I expect that online recruiting options will continue to multiply as opportunities to match employers with superior candidates is a never ending quest. Best of luck!  
2712, 2014

Don’t Make These Marketing Mistakes

Customer Loyalty, email marketing, Facebook, Marketing Advice, Other, Sales and Marketing, Small Business Advice, Small Business Selling Tips, Social Media Tips, Tips and Tricks for Bike Shops|Comments Off on Don’t Make These Marketing Mistakes

There are a few glaring marketing faux pas that crop up everywhere, from newsletters to email campaigns, over and over again. But what could seem like a small social media offense to you could actually be costing your business thousands of dollars — a price most early-stage startups can't afford to pay.

To find out which marketing mistakes are truly embarrassing, I asked a panel of entrepreneurs from Young Entrepreneur Council (YEC) for major marketing don'ts. Their answers are below:

1. Using a hashtag for everything

There's been a lot of hashtag blacklash (hash-lash?) that I've seen on the marketing end of either established brands or emerging startups. Try to make sure your hashtags aren't already being used, and try not to overcrowd your messages with hashes — it'll seem like you're a teenage girl tweeting out to the world. You wanna appear professional, yet engaging. So be strategic with your social media choices. - Rob Fulton, Exponential Black

2. Not engaging with your customers on social media

It drives me nuts when brands post so many things about themselves yet don't respond in the comments when people ask for more information. If you have time to write the post, talk to your people. As clichéd as it is, social media is all about connections. Your page should be entertaining, educational and a resource of inspiration with your own unique brand voice. The benefit of doing this right is creating the perceived value of your company. Having a high perceived value is a great recruiting tool.   - Kenny Nguyen, Big Fish Presentations

3. Buying followers to boost credibility

It's a sad paradox really. You create a Twitter profile for your startup, but have no following to start with. Not good for social proof right? So, you do what you've heard some brands are doing: You go out shopping and buy 1,000 to 10,000 Twitter followers for a few bucks. Problem solved! How's that for instant credibility! But wait, is there a catch? Of course there is. The followers you just bought are not real. If they are, chances are they are not in your target audience. But you know the worst part? What do you think happens to your credibility when people find out you've cheated your way to "social media stardom?" Or Twitter suddenly filters out the fake followers? Take this lesson to heart: Build real relationships from the start. You'll be glad you did. - Juha Liikala, Stripped Bare Media

4. B2C incongruence

I saw one local restaurant come and go because it catered to a younger demographic with graffiti-style art and over-the-top innuendos on its menu. Although the food was top notch, that avant-garde environment was inconsistent with the demographics of the area. - Daniel Wesley, DebtConsolidation.com

5. Waiting to "go viral"

Web traffic, video views and RTs do not all come organically. First, marketers need to create compelling content. Second, they need to promote it to a highly targeted audience that may begin snowballing by word-of-mouth. Startups do not always realize that engagement is earned, and that there's a lot of marketing that goes into even the most innocent of viral videos. If you want anything to start getting traction, make sure you do your part in making people aware that your content even exists. - Firas Kittaneh, Amerisleep

6. Looking to a PR firm for a quick media fix

PR firms are way too expensive for most startups and you do not get enough bang for your buck. Back in the day when media was centralized, I could understand how a PR firm could be useful. But now? Don't think you should go with a PR firm because "they can get you in Tech Crunch." Focus and build relationships on your vertical. Provide value to the community when you can. An industry-specific blog with 2,000 daily readers can be more valuable than a widely read broad website. Focus on these things and be your own cheerleader (even create a pseudonym if you'd like). - Adam Stillman, SparkReel

7. Worrying too much about imitators

Being the new kid on the block is never easy, but as you start to do things right, the bigger guys will inevitably start to “borrow” from your playbook. And while imitation is the biggest form of flattery, it can be challenging to stand by and watch your brand value become confused in the market. Trust that your audience will support you and your brand and focus on continuing to be one step ahead. - Jess Levin, Carats & Cake

8. Using Facebook ads

I have spent a lot of money on Facebook ads for hundreds of companies. Seventy percent of the companies out there will not benefit at all from Facebook ads while 10% will thrive on them. You do have to find out which one you are. Twenty percent of companies basically break even. I recommend setting aside a $500-$1000 budget for Facebook ads. Test several ads and targeting audiences for a couple different landing pages. Spend the money evenly throughout the week. You will find out if it works within seven days. Run it every day of the week. You may find it works on certain days and not on others. Test to see if it works but don't bet the farm on Facebook Ads, as it doesn't work for most of the startups I've worked with. - John Rampton, Host

9. Advertising without testing

Most marketing requires a component of paid marketing in the form of ads, but it is vital that you focus on getting a positive ROI from those ads. We made the mistake of running an online ad campaign right after launch without ever analyzing and testing our early user flows. We found that our campaign was an utter failure because nobody converted. We then focused heavily on improving conversions, retention and monetization, which led to our next campaign being a resounding success. Don't waste money on ads without making sure they will work first. - James Simpson, GoldFire Studios
Thanks Mashable!