Facebook Ad Controls & New Pinterest Desktop Search

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Facebook gives users more ad controls.

Want to see Ads more relevant to your interests? Let Facebook know. The new ad preference feature that will be arriving in most newsfeeds this coming week gives users 3 new options for dealing with ads. You can choose to see more of the same ads by letting Facebook know that the ad is useful to you, you can hide all ads from specific pages, and you can ask Facebook “why am i seeing this?”. The adoption of these features will allow Facebook to serve higher quality ads.

Why Do I Care?

As a user, this is a great opportunity to get rid of pesky re marketing ads that have been following you for weeks. As a business, this should allow for better ad targeting and improved CTR.

Pinterest Guided Search now hits desktops

Pinterest guided search has been exclusively mobile for the last few month but now desktop users have the chance to experience the amazing new Pinterest search feature. The new feature allows you to better organize your search and find super-specific pins. Looking for a chicken recipe? Pinterest will now suggest descriptors to add to your search with just 1-click like baked, oven, marinade, and crockpot.

How is this going to help?

Adding descriptive text is more important than ever if you want your pins to be found from the guided search. Search your target keywords and take note of what the guided search suggests as additional search terms. Make sure to include the relevant suggestions into the descriptions of your pins to ensure more appearances in guided search.