When you're starting a business, it seems someone is there to hand out advice around every turn. Perfect strangers begin offering their opinions on how to develop your brand, run your marketing, and handle your finances. Follow these tips on Advice Every Small Business Owner Should Ignore. Hire people you know How many people have told you to stack your team with friends, colleagues, or former employees? We think the best hiring decisions are based on finding [...]
Running a small business is a complicated task. And keeping track of staff’s shift timings, managing their workflows and leaves, and scheduling their shift changes are just a few activities that consume most of the startups resources and time. While most businesses still rely on spreadsheets to manage shifts and vacations, others have turned to online scheduling tools designed to make the process simpler. One such tool is ShiftPlanning.com. This service helps you create and [...]
There are a few glaring marketing faux pas that crop up everywhere, from newsletters to email campaigns, over and over again. But what could seem like a small social media offense to you could actually be costing your business thousands of dollars — a price most early-stage startups can't afford to pay. To find out which marketing mistakes are truly embarrassing, I asked a panel of entrepreneurs from Young Entrepreneur Council (YEC) for major marketing [...]
Let’s face it, social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. However, over the last few years it has become an integral part of business and marketing. You use social media to source leads, keep in touch with your old clients and even serve your current customers. The Internet never sleeps. But you can’t be online 24/7. On top of that, there are multiple social [...]
Grow your Social with EveryoneSocial Time to change how you think about employees and their phone When we owned a bicycle shop my husband and I were always so upset by our staff checking in on Facebook or texting their friends. But as time passes and I embrace social media I realized that if you can't beat them join them. Or even better encourage them. YEP empowering your staff with social media might just save [...]
Let me show you 5 Keyword Research Tips that will end your Keyword research problems.