2708, 2015

How To Optimize Your Website

Instructions, Other, SEO|Comments Off on How To Optimize Your Website

Ever wondered How To Optimize Your Website? Search engine optimization (SEO) increases your website's ranking on search engines, and increases performance optimization. This is a complicated process, and one that ENews Networks specializes in. I'll walk you through the basics here. Contact us if you would like help optimizing your site. We'd be happy to do a free review and estimate before we get started.

1. Don't ignore Meta Tags, Title Tags and Alt Tags

These tags do not alter the visible information on your site. They exist to help search engines and bots read the information on your site (Google no longer uses Meta tags, but other sites do.) Place meta keywords and title tags on each page to identify the overall content of your document, and include alt tags to describe your images (your images will not be searchable without them!) Make sure these descriptions are unique, specific, and enticing.

2. Find your Keywords

Identify the keywords related to your site's content. These are the popular search words that lead viewers to your site, words related to the overall topics on your site, and the topics of specific pages and posts. Focus on your homepage, header tags, title tags, meta tags, and the URLs of new pages. Keywords should not be limited to your website, be sure to include these keywords in your Facebook, Twitter and LinkedIn accounts, as well as your Email-Newsletters and other offline ads. Note: You may be penalized for overusing keywords on your website. So be careful!

3. Overall performance and content

Good websites keep visitors interested and coming back for more by providing new, fresh content. Creating new content? Identify a theme, keep the text fresh, include titles and descriptions, and limit each page to roughly 250 words. Look at performance. Other things to consider: Is your site slow? Does it function properly? Is it easy to navigate? Look safe? Have a high bounce rate?

4. Links

It is important that you both link to authoritative sites, and that other (quality) sites link to you. Building good incoming back links increases your search engine ranking and website traffic. List your website in local directories and relevant forums and ask websites with similar topics to link to your website.

5. Site maps

Site maps are files that list every URL in your website. These files need to be submitted to Google and other major search engines. You can look online for guides, or ask us for help.

Looking for More?

Basic search engine optimization is fundamental and essential to your website's success. Contact us to help position website to be found at the most critical points in the buying process, or when people need your site.

306, 2015

Search Engine Optimization How To

Instructions, Other, SEO, Small Business Advice|Comments Off on Search Engine Optimization How To

Ever wondered if you could find an easy search engine optimization (SEO) how to? Search no further for a small business guide to getting started in local SEO.

Local search engine optimization is crucial for capturing local customers searching for your small business online. It begins with optimizing your website and business listings on external sites (such as Google My Business and Yelp), which helps you gain visibility when people search for your products and services online.

Local SEO plays a big role in today’s business. As yellow pages distribution and door-to-door delivery declines, 92% of customers are now using the internet to search for local business. This number will only increase over time, especially as smart phones get more prevalent and easier to use. How can you make your local SEO a success? Here’s a list to get you started:

1. Google Business Page

Your Google My Business Page is one of the top hits when people do local searches for your business. These mainly land on your Google+ business profile and reviews. Get started by updating your contact information and store hours, what your store offers, and claim your custom URL. Make sure to fill out the story portion, which will become the meta description in search results. Ensure your business address is correct so you have the correct listing on Google Maps. And don’t forget to add pictures!

2. Establish your NAP (name, address, and phone number)

Get your NAP established on external websites (business directories such as Angie’s List, CitySearch, Yellow Pages and InfoUSA). Each (relevant) mention of your business boosts your SEO. What is a relevant mention? Start by making sure your name, address and phone number are correct.

3. Schema

Schema is a type of markup you use in your website’s coding which gives search engines information on the content of your page. Schema.org’s local business section lists the types of information to markup in your website to ensure your location and contact information are represented appropriately in search engines. You might be wondering how to generate a business schema? Try MicroDataGenerator.com to confirm your information, and let them generate the code for you. Not sure what to do from here? Ask your developer to tuck these tags into your website code.

4. Customer Reviews

Reviews are one of the best ways to boost visibility for your business. Word of mouth marketing on Facebook, Yelp, Foursquare, Yahoo and Google+ can make or break your business. Be proactive about positive and negative reviews. Showing you care about your customers’ experiences will leaves customers with a positive impression! Start by thanking customers for their patronage and apologizing publicly for bad experiences.

5. Mobile Friendliness

Nearly 80% of local searches on mobile devices lead to purchases! Having a mobile-friendly website is not optional these days. If yours isn’t looking great on mobile devices, it’s time for a website design overhaul!

6. Local Citations

Local Citations (including your NAP) are crucial. Boost your footprint by getting listed in every local directory you can. Check out BrightLocal for a list of the top 50 citation websites. Don’t want to update these one-by-one? Use tools like Synup or UpCity to help!

Today is the day to focus on your local SEO! Let us at ENews know if we can help!

409, 2014

5 Keyword Research Tips

SEO, Small Business Advice, Social Media Tips, Tips and Tricks for Bike Shops|Comments Off on 5 Keyword Research Tips

Google Keyword ToolLet me show you 5 Keyword Research Tips that will end your Keyword research problems.

1. Swipe your Competitor’s Keyword Research

Why not let your “established” and “authority” competitors do the keyword research for you? You can ethically “swipe” your competitor’s keywords by using these Google’s Free Keyword Tool.

Use Google Keyword Tool

Here’s what you need to do. List at least 5 top competitors that are ranking in the top results for your targeted terms or niche. Let me use “Keyword Research Tips” as an example of a keyword/keyword theme that I would like to target. I will then Paste the Top 5 URLs that are ranking for this term in Google Keyword Tool’s Website Box Change your location and language based on your targeted demographic. Choose Global and English if you are targeting a worldwide audience. Choose exact match or phrase match as keyword match types. I prefer to use phrase matches because it can help me find “hidden long tail keywords” later on. The great thing about this strategy is that you’ll immediately see the search volumes for the keywords you’ve chosen. Select keywords that you think will be relevant to your niche and group them together to create tightly themed set of keywords.

2. Find hidden long tail keywords in the phrase-match/exact match difference

This strategy can help you uncover hidden long tail keywords that might be less competitive than most keywords. The secret here is the difference between Phrase Match and Exact Match Search volumes. Google Keyword Tool usually shows the Phrase match and Exact match search volumes, but they seldom release related long tail keywords to target for your SEO and PPC campaigns. Basically, you’ll need to find the phrase match and exact match search volume of a particular keyword. If there’s a huge difference between the search volumes, then you have a winning keyword. Try to find the “missing long tail keywords” through Google instant searches or try some PPC advertising to drive some impressions and clicks which will help you identify these “hidden keyword opportunities”. Here’s an example of what I mean:   SEO search terms           SEO Tools (in Google Global Search) “seo tools” (phrase match) = 90,500 [seo tools] (exact match) = 33,100 “SEO Tools” Phrase Match/Exact Match Difference = 57,400 SEO Services (in Google Global Search) “seo services” (phrase match) = 246,000 [seo services] (exact match) = 49,500 “SEO Services” Phrase Match/Exact Match Difference = 196,500 Obviously the bigger opportunity lies in optimizing for the term “SEO Services” since it has 196,500 hidden long tail keywords. These hidden long tail keywords includes: “seo services canada” “seo services toronto” and more The idea here is to find keywords that have huge differences between the search volumes of the phrase and exact match and create content around those keywords.

3. Blog on upcoming events and product launches

Monitor competitor product releases, industry updates and industry news. If you can rank and optimize for keywords that are not being searched today, but will be highly searched in the future, then you’re in a great position to generate tons of traffic for that search term. Here are just a few examples: black-friday2           Date Based Searches Black Friday 2013 Boxing Day 2013 Product launches [Product name] launch [Product name] review [Product name] information Basically, these strategy relies on anticipating keywords that will be highly searched in the future. These keywords are easier to rank in the search engines because no one is still optimizing for these terms.

4. Add geo-targeted search terms to your Keywords for Local Search

If you are promoting a local business, or you offer products and services to a local demographic, adding geo-location keywords for search can help you rank a lot faster than regular keywords. Here’s another example. If you want to optimize for “Seo Services” it might take you several months, or even years to outrank your competition. Instead try adding geo locations to your keywords: seo-services-3 “Seo services Canada” “Seo services Toronto” These keywords might have less search volumes, but they are highly targeted and more likely to convert than the Fat Head keywords.

5. Mine your existing Google Analytics Data for Long Tail Keywords that you might have missed

Do you know that you can find tons of keyword research data from your existing Google Analytics data? Of course this will only work for old websites with some organic or paid search traffic before. Using Google Analytics Regular Filters you can create a list of long tail keywords. You can filter keywords with 3,4,5,6,7 or more keywords in the search phrase. This will help you find content ideas, keywords opportunities that you might want to include in your next blog post. Keywords
1201, 2012

Are you getting your moneys worth using Google Adwords?

SEO, Tips and Tricks for Bike Shops|2 Comments

I see lots of small business owners fall for a sales pitch on Google Adwords and are not getting what you pay for. Here are some tips to think about....

Summary of Pros and Cons Shared about AdWords

Pros:  why people said they use and like AdWords
  1. It's inexpensive
  2. You can control how much you spend if you learn how to set the budget and campaign controls.
  3. It's very measurable and you can figure out ROI which you can't for a lot of other types of advertising.
  4. AdWords is particularly useful for immediate results that couldn't be achieved with SEO (search engine optimization).
Cons:  what people said they were most frustrated with about AdWords
  1. The learning curve - it's hard to learn, hard to understand, a lot of work to get through the "experimentation phase"
  2. "It's set up for techies, by techies."
  3. There's often not immediate, significant results (especially for local advertisers).  "21 clicks to the site after the ad was seen by 80,000 people?"
  4. High "bounce rate" for people who click into an ad and bounce right off the site.
  5. Click fraud and "thumb slips" by users of mobile phones who click on ads by mistake.
  6. Lack of people on the phone to help answer questions at Google.
  7. Lack of transparency about pricing and the Google auction system for bidding since you can't see what others are bidding.
  8. Big companies are driving up the prices as they shift more money to search advertising
  9. You can spend/waste a lot of money if you don't set up the controls properly.
  10. It requires an ongoing investment in time to manage a successful AdWords or PPC advertising campaign.  Prices are always changing, keyword research continues to need to be done, back-end web analytics work needs to be done constantly to learn what's working and what's not for conversion.
More about this coming soon!