2708, 2015

How To Optimize Your Website

Instructions, Other, SEO|Comments Off on How To Optimize Your Website

Ever wondered How To Optimize Your Website? Search engine optimization (SEO) increases your website's ranking on search engines, and increases performance optimization. This is a complicated process, and one that ENews Networks specializes in. I'll walk you through the basics here. Contact us if you would like help optimizing your site. We'd be happy to do a free review and estimate before we get started.

1. Don't ignore Meta Tags, Title Tags and Alt Tags

These tags do not alter the visible information on your site. They exist to help search engines and bots read the information on your site (Google no longer uses Meta tags, but other sites do.) Place meta keywords and title tags on each page to identify the overall content of your document, and include alt tags to describe your images (your images will not be searchable without them!) Make sure these descriptions are unique, specific, and enticing.

2. Find your Keywords

Identify the keywords related to your site's content. These are the popular search words that lead viewers to your site, words related to the overall topics on your site, and the topics of specific pages and posts. Focus on your homepage, header tags, title tags, meta tags, and the URLs of new pages. Keywords should not be limited to your website, be sure to include these keywords in your Facebook, Twitter and LinkedIn accounts, as well as your Email-Newsletters and other offline ads. Note: You may be penalized for overusing keywords on your website. So be careful!

3. Overall performance and content

Good websites keep visitors interested and coming back for more by providing new, fresh content. Creating new content? Identify a theme, keep the text fresh, include titles and descriptions, and limit each page to roughly 250 words. Look at performance. Other things to consider: Is your site slow? Does it function properly? Is it easy to navigate? Look safe? Have a high bounce rate?

4. Links

It is important that you both link to authoritative sites, and that other (quality) sites link to you. Building good incoming back links increases your search engine ranking and website traffic. List your website in local directories and relevant forums and ask websites with similar topics to link to your website.

5. Site maps

Site maps are files that list every URL in your website. These files need to be submitted to Google and other major search engines. You can look online for guides, or ask us for help.

Looking for More?

Basic search engine optimization is fundamental and essential to your website's success. Contact us to help position website to be found at the most critical points in the buying process, or when people need your site.

306, 2015

Search Engine Optimization How To

Instructions, Other, SEO, Small Business Advice|Comments Off on Search Engine Optimization How To

Ever wondered if you could find an easy search engine optimization (SEO) how to? Search no further for a small business guide to getting started in local SEO.

Local search engine optimization is crucial for capturing local customers searching for your small business online. It begins with optimizing your website and business listings on external sites (such as Google My Business and Yelp), which helps you gain visibility when people search for your products and services online.

Local SEO plays a big role in today’s business. As yellow pages distribution and door-to-door delivery declines, 92% of customers are now using the internet to search for local business. This number will only increase over time, especially as smart phones get more prevalent and easier to use. How can you make your local SEO a success? Here’s a list to get you started:

1. Google Business Page

Your Google My Business Page is one of the top hits when people do local searches for your business. These mainly land on your Google+ business profile and reviews. Get started by updating your contact information and store hours, what your store offers, and claim your custom URL. Make sure to fill out the story portion, which will become the meta description in search results. Ensure your business address is correct so you have the correct listing on Google Maps. And don’t forget to add pictures!

2. Establish your NAP (name, address, and phone number)

Get your NAP established on external websites (business directories such as Angie’s List, CitySearch, Yellow Pages and InfoUSA). Each (relevant) mention of your business boosts your SEO. What is a relevant mention? Start by making sure your name, address and phone number are correct.

3. Schema

Schema is a type of markup you use in your website’s coding which gives search engines information on the content of your page. Schema.org’s local business section lists the types of information to markup in your website to ensure your location and contact information are represented appropriately in search engines. You might be wondering how to generate a business schema? Try MicroDataGenerator.com to confirm your information, and let them generate the code for you. Not sure what to do from here? Ask your developer to tuck these tags into your website code.

4. Customer Reviews

Reviews are one of the best ways to boost visibility for your business. Word of mouth marketing on Facebook, Yelp, Foursquare, Yahoo and Google+ can make or break your business. Be proactive about positive and negative reviews. Showing you care about your customers’ experiences will leaves customers with a positive impression! Start by thanking customers for their patronage and apologizing publicly for bad experiences.

5. Mobile Friendliness

Nearly 80% of local searches on mobile devices lead to purchases! Having a mobile-friendly website is not optional these days. If yours isn’t looking great on mobile devices, it’s time for a website design overhaul!

6. Local Citations

Local Citations (including your NAP) are crucial. Boost your footprint by getting listed in every local directory you can. Check out BrightLocal for a list of the top 50 citation websites. Don’t want to update these one-by-one? Use tools like Synup or UpCity to help!

Today is the day to focus on your local SEO! Let us at ENews know if we can help!