112, 2015

How to improve your Pinterest Profile in 15 minutes

Advertising, Marketing Advice, Pinterest News, Sales and Marketing, SEO, Small Business Advice, Social Media, Social Media Tips|Comments Off on How to improve your Pinterest Profile in 15 minutes

For brands, bloggers, and regular pinners, it’s easy to improve your Pinterest profile for better interaction and a higher following in just 10 short minutes (or less!) Follow these steps to make sure your Pinterest is in tip-top shape. If your account is already optimized in that area, skip it and move on to the next.

1: Optimize board names

Unless your account has over 50k followers, it’s a good idea to name your boards something simple and likely to be searched. This can help increase the chances of your board showing up in board searches. Although “Summer Lovin’ – Had Me a Blast” is a cute name, it’s almost completely unlikely anyone would ever search that. Instead stick to something simple and 1 or 2 words max, like “Summer,” “ Summer Inspirations,” or “Summer Love,” at least until your account reaches a high-enough follower count.

2: Reorganize boards by relevance

Drag the most relevant boards to the top. This includes upcoming holidays, current seasons, boards that are most relevant to your company, or your favorite topics at the moment.

3: Connect Pinterest with your Twitter

It’s quick and easy to attach your Twitter profile to your Pinterest. It’s always a great idea to cross promote social accounts. Increase your Twitter followers while building a stronger fanbase! It’s also completely optional to have your Twitter automatically post each pin you share. We recommend having that turned off so it’s not overwhelming to your Twitter followers.

4: Make sure each board is correctly categorized

Your travel-related board accidentally being categorized under ‘Weddings’ can hurt your Pinterest SEO or worse, have you removed from search altogether. Better safe than sorry! Plus no one likes going into a category and seeing irrelevant pins.

5: Create a secret board you’ve always wanted to start

Just create it and start pinning to it secretly. If it starts coming together, great! Make it public if you’re happy with it and it has at least 10 pins on it. Can’t think of a secret board topic to start? Try something fun and creative! Start an ombre, rainbow, or single color-themed board. Start a Halloween or fall-themed board. Make a board dedicated to your blog or other social media content. Start your first place pins board! The opportunities are endless. Even if you don’t end up making it public, it’s good to try making something new or getting the feel for a newer feature like place pins.

6: Change a few of your board covers

We recommend changing board covers once every week or so to keep your profile looking fresh!

7: Delete abandoned boards

Delete any boards you aren’t regularly pinning to that have less than 25 pins. It keeps your account looking clean and shows that each remaining board has purpose.

8: Leave any group boards you’ve joined & don’t love.

If you no longer contribute to a group board you joined in the past, just leave it.

9: Create a “TEST” secret board

This allows you to test pin images from your website, blog, or images you’re uploading to make sure they’ll pin well. If you ever design pins or make pins out of your own images, this test board will be your new best friend!

10: Copy your Pinterest widget’s code

Copy the code for your profile’s widget, and save it to add to your next blog post or email blast. Find it by clicking on the “<>” button.

1506, 2015

Buy it on Pinterest

Instagram, Pinterest News|Comments Off on Buy it on Pinterest

Have you every looked at something on Pinterest and wanted to buy it? Your dream is coming true with a new "Buy it" button on Pinterest!

Pinterest is adding "buyable pins", allowing users make purchases directly from its mobile app. These buttons will appear on iPhone and iPad later this month. Purchases can be made with a credit card or Apple Pay. Retail partners include Macy's, Nordstrom, Neiman Marcus, Ethan Allen, Jo-Ann Fabric and other craft stores. Pinterest doesn't have plans to take a cut of the transactions, but will sell advertising to merchants who post buyable pins, allowing them to purchase "promoted pins" to users who fit a profile.

Even better news? Google has announced that it will be next, with Instragram, Facebook and Twitter still in the testing phases.

 
2408, 2014

Snag Some Sales with Pinterest for Back to School

Marketing Advice, Other, Pinterest News, Small Business Advice, Small Business Selling Tips, Social Media Tips|Comments Off on Snag Some Sales with Pinterest for Back to School

It's back to school time and shoppers are looking to spend money on supplies for the family.

According to the National Retail Federation’s 2014 Back-to-School survey, 22.5% of consumers will begin shopping for school items at least 2 months in advance – That’s right now! Almost half (44.5%) of consumers shop one month before school starts (which could be right now for some), and 25.4% shop two weeks ahead of schedule.

The NRF states total back-to-school and college spending is expected to reach $74.9 billion this year – Talk about opportunities! Looks like it’s time to jump on the back-to-school bandwagon, right now.

And what better way to reach those back-to-school consumers than by using the “visual discovery tool” known as Pinterest. Stats from Share This show that Pinterest has now become the third most popular shared social channel. The NRF’s survey also found that one-third (33%) of consumers will do more comparative shopping online, and nearly six in 10 (57.8%) will use their smartphone in some fashion as they shop for college items. According to new data by Gigya, Pinterest is also the number one sharing destination for ecommerce – A playground for all things back-to-school.

With that, here are 5 Pinterest tactics, ideas and inspiration for anyone wanting a slice of those back-to-school sales:

1. Create Back-to-School-Specific Boards (from your business account)

First, ensure you have a business Pinterest account. Then, do a simple search on Pinterest for anything back-to-school-related. The search functionality is similar to Google in that it’ll automatically populate popular searches including the following:

  • back-to-school
  • back to school bulletin boards (for teachers)
  • back to school gifts
  • back to school activities
  • back to school lunch ideas
  • back to school gadgets
  • school organization
  • school supplies
  • college DIY
  • college organization
  • college tips, and the list goes on.

These results should give you an idea as to what people are searching for, and how often. Create your boards and pin ideas around these topics, and be sure to include these keywords in your descriptions when applicable. Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content.

The NRF also states that Millennials are playing a major role in back-to-school spending, as families with high school students plan to spend the most. According to the survey, teenagers also plan to spend an additional $913 million of their own money on school items. A surprising find: Men plan to outspend women – So keep these audiences in mind as well!

Have several other Pinterest boards? Rearrange them so your back-to-school boards are up top and above the fold like Bed Bath & Beyond does here:

Christa pics

Not a retailer? Think outside the box.  Back-to-school can be stressful for parents and kids, so businesses like spas, wineries, travel companies, and acupuncturists can create stress-free back-to-school boards. College and/or high school kids may need tune-ups and auto repairs. An automobile repair shop can create back-to-school auto safety and preparedness boards. Food companies and/or bloggers have an endless number of options: Quick and easy breakfasts for kids, Top Ramen 10 ways, eating healthy on-the-run, creative school lunches, etc. A dance studio could create and promote after-school extra curricular activity boards for both kids and parents, emphasizing the importance of exercise.

2. Include valuable Pin descriptions

Pin descriptions are some of the most important, yet overlooked aspects to a successful, traffic-driving pin. Here’s what you should include:

  • A concise pin description in 200 characters or less. According to research from Dan Zarell, “The Social Media Scientist,” pins with descriptions written in 200 characters or less receive the most repins.
  • Hashtags (occasionally) but don’t go #crazy.
  • A link! Yes, the image links back to the original source, but that also requires 2 clicks of the image. Including the URL directly in the pin description requires just one click. You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics.

3. Post Rich Pins

Rich Pins include additional information on the pin itself such as item pricing, availability, ingredients, movie ratings, and even maps. There are five different types of Rich Pins: movie, recipe, article, product and place. According to Shopify, Rich pins with prices get 36% more likes than those without. And, according to Brandon Gaille, pins including recipes get 42% more clicks.

In order to post Rich Pins, however, you must place meta tags on your website, test your Rich Pins and apply to get them on Pinterest. Pinterest has all the details on their website.                       securedownload

Here is a sample of one I found of a balance ball chair I bought from Pinterest through Target.

4. Create Your Own Images/Visuals

You don’t have to purely rely on product or stock images to reel people in on Pinterest. Creating your own images or visuals is especially helpful for anyone with a service, rather than a product-based company, or anyone trying to promote a blog post, article, guide, video, how-to tutorial, checklist, free trial, and more. Keep it simple, clean but still visually appealing. Your visuals don’t need to be complicated, and you can create any of these on a free, easy-to-use photo editor like:

  • Aviary – A free photo editor you can use on iOS or Androidsecuredownload (1)
  • PicMonkey – A free online photo editor
  • Pixlr – A free online photo editor (I made the featured image for this blog post using Pixlr)
  • Box Shot King – Allows you to upload images and project them onto eBook covers – No design experience necessary!
  • Placeit  – Allows you to insert images, videos, checklists, etc. onto images of computer screens, mobile phones, iPads, etc.

5. Collaborate!

The great thing about Pinterest is that you don’t have to go it alone. If you noticed, some of the boards up top aren’t just created by one company. Several companies have either collaborated with multiple related companies, popular bloggers or even personal employee accounts to contribute to their back-to-school boards. This allows for more widespread visibility, new audiences and a robust board.

The Food Network’s “Let’s Go Back to School” Pinterest board has 22 contributors ranging from websites like CNN’s food blog, Eatocracy, the Cooking Channel, various chefs, cookbook authors, to local food bloggers/photographers, gluten and dairy free websites, and more.

securedownload

Check with local small businesses, bloggers within your industry, and even your employees to see who can help contribute to building valuable back-to-school boards.

Are you using or planning to use Pinterest for back-to-school? If so, share a link to your boards with us below!

1606, 2014

Facebook Ad Controls & New Pinterest Desktop Search

Pinterest News, Small Business Advice, Social Media Tips, Twitter News|Comments Off on Facebook Ad Controls & New Pinterest Desktop Search

Facebook gives users more ad controls.

Want to see Ads more relevant to your interests? Let Facebook know. The new ad preference feature that will be arriving in most newsfeeds this coming week gives users 3 new options for dealing with ads. You can choose to see more of the same ads by letting Facebook know that the ad is useful to you, you can hide all ads from specific pages, and you can ask Facebook “why am i seeing this?”. The adoption of these features will allow Facebook to serve higher quality ads.

Why Do I Care?

As a user, this is a great opportunity to get rid of pesky re marketing ads that have been following you for weeks. As a business, this should allow for better ad targeting and improved CTR.

Pinterest Guided Search now hits desktops

Pinterest guided search has been exclusively mobile for the last few month but now desktop users have the chance to experience the amazing new Pinterest search feature. The new feature allows you to better organize your search and find super-specific pins. Looking for a chicken recipe? Pinterest will now suggest descriptors to add to your search with just 1-click like baked, oven, marinade, and crockpot.

How is this going to help?

Adding descriptive text is more important than ever if you want your pins to be found from the guided search. Search your target keywords and take note of what the guided search suggests as additional search terms. Make sure to include the relevant suggestions into the descriptions of your pins to ensure more appearances in guided search.