27 12, 2014

Don’t Make These Marketing Mistakes

2017-06-20T22:42:48+00:00 Customer Loyalty, email marketing, Facebook, Marketing Advice, Other, Sales and Marketing, Small Business Advice, Small Business Selling Tips, Social Media Tips, Tips and Tricks for Bike Shops|

There are a few glaring marketing faux pas that crop up everywhere, from newsletters to email campaigns, over and over again. But what could seem like a small social media offense to you could actually be costing your business thousands of dollars — a price most early-stage startups can't afford to pay. To find out which marketing mistakes are truly embarrassing, I asked a panel of entrepreneurs from Young Entrepreneur Council (YEC) for major marketing [...]

18 09, 2014

Bike Shop Guide to #Hashtags

2017-06-20T22:42:52+00:00 Blogging, Instagram, Marketing Advice, Pinterest News, SEO, Small Business Advice, Social Media Tips, Tips and Tricks for Bike Shops, Twitter News|

I was at a cycling industry trade show (Interbike) this week and realized there is a missed opportunity for both Manufacturers and Bicycle shops in using hashtags in their marketing. Being the analyzer I am, I found myself looking for those who had used social media to help their brand and I was disappointed.  There were very few who encouraged customers and prospective customers to "Follow our Brand" in some form or other.  In social [...]

18 08, 2014

Beginners Guide to Google +

2017-06-20T22:42:55+00:00 Google+, Marketing Advice, Small Business Advice, Social Media Tips|

When Google+ entered the social space in 2011, it was met largely with skepticism. Joining a crowded field with platforms such as Facebook and Twitter, many users questioned the need for another social network. But roughly two years later, Google+ has established itself as the second-largest social media site in the world and boasts a monthly active user base of 235 million. And some of the products that Google built into the platform, such as [...]