803, 2016

Google Ads Change; What Does This Mean For You?

Advertising|Comments Off on Google Ads Change; What Does This Mean For You?

google right side ads

Google Ads Change; What Does This Mean For You?

Google rolled out a huge change to the way AdWords are displayed. Ads are now removed from the right column of desktop search results and placed at the top and/or bottom of the page. Two exceptions to the change include Product Listing boxes, and ads in the Knowledge Panel. They're also adding a new fourth ad to the top.

What does this mean for you? Desktop searches now appear more similar to mobile searches. Most paid clicks are on top ads, so the right side change will likely be inconsequential for paid ads, but the addition of a fourth ad could be beneficial. The fourth ad appears to show organic results, which gives more room for ad extensions (read: show off more bikes and tell people more about your business!)

Why the change? You can expect that Google has tested this layout extensively. This also makes reporting a lot easier, which is a big bonus in gauging the success of your ad.

This does change the way SEO is organized, as paid position #4 is the old organic position #1. All the more reason to get started with AdWords right away.

Contact the team at ENews Networks today to find out how to get started with AdWords.

409, 2014

5 Keyword Research Tips

SEO, Small Business Advice, Social Media Tips, Tips and Tricks for Bike Shops|Comments Off on 5 Keyword Research Tips

Google Keyword ToolLet me show you 5 Keyword Research Tips that will end your Keyword research problems.

1. Swipe your Competitor’s Keyword Research

Why not let your “established” and “authority” competitors do the keyword research for you? You can ethically “swipe” your competitor’s keywords by using these Google’s Free Keyword Tool.

Use Google Keyword Tool

Here’s what you need to do. List at least 5 top competitors that are ranking in the top results for your targeted terms or niche. Let me use “Keyword Research Tips” as an example of a keyword/keyword theme that I would like to target. I will then Paste the Top 5 URLs that are ranking for this term in Google Keyword Tool’s Website Box Change your location and language based on your targeted demographic. Choose Global and English if you are targeting a worldwide audience. Choose exact match or phrase match as keyword match types. I prefer to use phrase matches because it can help me find “hidden long tail keywords” later on. The great thing about this strategy is that you’ll immediately see the search volumes for the keywords you’ve chosen. Select keywords that you think will be relevant to your niche and group them together to create tightly themed set of keywords.

2. Find hidden long tail keywords in the phrase-match/exact match difference

This strategy can help you uncover hidden long tail keywords that might be less competitive than most keywords. The secret here is the difference between Phrase Match and Exact Match Search volumes. Google Keyword Tool usually shows the Phrase match and Exact match search volumes, but they seldom release related long tail keywords to target for your SEO and PPC campaigns. Basically, you’ll need to find the phrase match and exact match search volume of a particular keyword. If there’s a huge difference between the search volumes, then you have a winning keyword. Try to find the “missing long tail keywords” through Google instant searches or try some PPC advertising to drive some impressions and clicks which will help you identify these “hidden keyword opportunities”. Here’s an example of what I mean:   SEO search terms           SEO Tools (in Google Global Search) “seo tools” (phrase match) = 90,500 [seo tools] (exact match) = 33,100 “SEO Tools” Phrase Match/Exact Match Difference = 57,400 SEO Services (in Google Global Search) “seo services” (phrase match) = 246,000 [seo services] (exact match) = 49,500 “SEO Services” Phrase Match/Exact Match Difference = 196,500 Obviously the bigger opportunity lies in optimizing for the term “SEO Services” since it has 196,500 hidden long tail keywords. These hidden long tail keywords includes: “seo services canada” “seo services toronto” and more The idea here is to find keywords that have huge differences between the search volumes of the phrase and exact match and create content around those keywords.

3. Blog on upcoming events and product launches

Monitor competitor product releases, industry updates and industry news. If you can rank and optimize for keywords that are not being searched today, but will be highly searched in the future, then you’re in a great position to generate tons of traffic for that search term. Here are just a few examples: black-friday2           Date Based Searches Black Friday 2013 Boxing Day 2013 Product launches [Product name] launch [Product name] review [Product name] information Basically, these strategy relies on anticipating keywords that will be highly searched in the future. These keywords are easier to rank in the search engines because no one is still optimizing for these terms.

4. Add geo-targeted search terms to your Keywords for Local Search

If you are promoting a local business, or you offer products and services to a local demographic, adding geo-location keywords for search can help you rank a lot faster than regular keywords. Here’s another example. If you want to optimize for “Seo Services” it might take you several months, or even years to outrank your competition. Instead try adding geo locations to your keywords: seo-services-3 “Seo services Canada” “Seo services Toronto” These keywords might have less search volumes, but they are highly targeted and more likely to convert than the Fat Head keywords.

5. Mine your existing Google Analytics Data for Long Tail Keywords that you might have missed

Do you know that you can find tons of keyword research data from your existing Google Analytics data? Of course this will only work for old websites with some organic or paid search traffic before. Using Google Analytics Regular Filters you can create a list of long tail keywords. You can filter keywords with 3,4,5,6,7 or more keywords in the search phrase. This will help you find content ideas, keywords opportunities that you might want to include in your next blog post. Keywords
1201, 2012

Are you getting your moneys worth using Google Adwords?

SEO, Tips and Tricks for Bike Shops|2 Comments

I see lots of small business owners fall for a sales pitch on Google Adwords and are not getting what you pay for. Here are some tips to think about....

Summary of Pros and Cons Shared about AdWords

Pros:  why people said they use and like AdWords
  1. It's inexpensive
  2. You can control how much you spend if you learn how to set the budget and campaign controls.
  3. It's very measurable and you can figure out ROI which you can't for a lot of other types of advertising.
  4. AdWords is particularly useful for immediate results that couldn't be achieved with SEO (search engine optimization).
Cons:  what people said they were most frustrated with about AdWords
  1. The learning curve - it's hard to learn, hard to understand, a lot of work to get through the "experimentation phase"
  2. "It's set up for techies, by techies."
  3. There's often not immediate, significant results (especially for local advertisers).  "21 clicks to the site after the ad was seen by 80,000 people?"
  4. High "bounce rate" for people who click into an ad and bounce right off the site.
  5. Click fraud and "thumb slips" by users of mobile phones who click on ads by mistake.
  6. Lack of people on the phone to help answer questions at Google.
  7. Lack of transparency about pricing and the Google auction system for bidding since you can't see what others are bidding.
  8. Big companies are driving up the prices as they shift more money to search advertising
  9. You can spend/waste a lot of money if you don't set up the controls properly.
  10. It requires an ongoing investment in time to manage a successful AdWords or PPC advertising campaign.  Prices are always changing, keyword research continues to need to be done, back-end web analytics work needs to be done constantly to learn what's working and what's not for conversion.
More about this coming soon!