12 11, 2015

Google & Facebook Retargeting Ads

2017-06-20T22:42:32+00:00 Advertising, Facebook, Facebook retargeting, Marketing Advice, Sales and Marketing, Small Business Advice, Social Media, Social Media Tips, Tips and Tricks for Bike Shops|Comments Off on Google & Facebook Retargeting Ads

Google & Facebook Retargeting Ads are essential to making more sales. When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Retargeting ads keep your brand in front of these potential sales while they go through this research process. RetargetingĀ ads display your banner ads on various websites they browse. Thus, they constantly see your brand when they do things like go to YouTube, or Facebook [...]

21 01, 2015

Facebook Retargeting Ads

2017-06-20T22:42:47+00:00 Advertising, Facebook, Facebook retargeting, Marketing Advice, Small Business Advice, Social Media Tips, Tips and Tricks for Bike Shops|Comments Off on Facebook Retargeting Ads

Q. Why do I see the same bike helmet I'm shopping for elsewhere in my browser showing up as a Facebook ad. How does that work? A. The art of showing you an ad on one site for something you'd viewed or searched for at another site is called "retargeting." It can look like the companies involved have been colluding to compare notes about you, but re-targeting doesn't require that kind of effort. Instead, it [...]