ENews has a new favorite app: Color Scheme Generator from Coolors. Our ENews CEO Christa Michel is a lot of things: a business owner, web developer, accounting and marketing guru, kick ass kind of power woman. But she is self proclaimed color challenged. She says "I came across this app and love it. For those clients that are wanting to update the colors in the store, website and print materials, this is a great way for a person like myself (not style savvy) to find great color schemes." Coolors Color Generator Think this doesn't apply to you? Take this into account: Studies show the color of some logos is more powerful than the logos themselves. Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the brand for your company, be sure to pay attention to the color messages you're sending. Check out their website or try out their Coolors app.