15 09, 2016

Pay-Per-Click Tips for Beginners

2017-06-20T22:42:22+00:00 Advertising, Instructions, Sales and Marketing|

Ever thought about advertising on Google? Pay-per-click (PPC) ads offer an opportunity to pay only for each time your ad is clicked, essentially buying visits to your site. This article on Pay-Per-Click Tips for Beginners offers great ways to get the most out of your campaigns. Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn! [...]

20 10, 2015

Money saving tips for small businesses

2017-06-20T22:42:35+00:00 Instructions, Other, Small Business Advice|

Money saving tips for small businesses On a shoestring budget (and what entrepreneur isn't?), it really pays to scrimp and save. Just in case you've forgotten the value of a hard-earned penny, we've come up with a slew of money-saving ideas to boost your business's bottom line-from cutting your legal bills to inexpensive ways to draw in customers. Though some tips will save you more money than others, the end result of your overall spendthrift [...]

3 09, 2015

How to Write a Press Release

2015-09-03T21:42:43+00:00 Instructions, Other, Small Business Advice, Tips and Tricks for Bike Shops|

Ever wondered How to Write a Press Release? Follow these easy steps to get started. 1. Start with a Strong Headline With so much information available online, your first challenge is to create an attention-grabbing headline. Explain the topic and how it benefits readers. Make sure it is brief, clear and to the point. If you can, include a teaser to urge readers to find out more! Feeling stuck? Some writers suggest writing the content [...]

27 08, 2015

How To Optimize Your Website

2017-06-20T22:42:35+00:00 Instructions, Other, SEO|

Ever wondered How To Optimize Your Website? Search engine optimization (SEO) increases your website's ranking on search engines, and increases performance optimization. This is a complicated process, and one that ENews Networks specializes in. I'll walk you through the basics here. Contact us if you would like help optimizing your site. We'd be happy to do a free review and estimate before we get started. 1. Don't ignore Meta Tags, Title Tags and Alt Tags [...]

18 08, 2015

If You’re Not Happy, Stop Complaining and Make a Change

2017-06-20T22:42:36+00:00 Get Organized, Instructions, Other, Small Business Advice|

If You're Not Happy, Stop Complaining and Make a Change. This article in Entrepreneur ran across my feed recently and really spoke to me. The bike industry tends to have busy and slow seasons, like all seasonal marketplaces. It's easy for us to feel down in the middle of winter when business is slow. It's even easy to feel discouraged in the middle of summer when we're so busy we don't remember the last time [...]

4 08, 2015

Recovering your Stolen Bike

2017-06-20T22:42:36+00:00 Advocacy, Instructions|

Recently fallen victim to bike theft? Don't give up! Follow these tips on recovering your stolen bike. 1. File a police report. First and foremost file a police report. Ask an officer to file a report, or go to the station with your information. You'll need your bike's serial number, make model, and pictures of your bike. 2. Register your bike Register your stolen bike with Bike Index, and other local registries. 3. Check Craigslist [...]