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2504, 2017

ENews New Favorite App: Color Scheme Generator

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ENews has a new favorite app: Color Scheme Generator from Coolors. Our ENews CEO Christa Michel is a lot of things: a business owner, web developer, accounting and marketing guru, kick ass kind of power woman. But she is self proclaimed color challenged. She says "I came across this app and love it. For those clients that are wanting to update the colors in the store, website and print materials, this is a great way for a person like myself (not style savvy) to find great color schemes." Coolors Color Generator Think this doesn't apply to you? Take this into account: Studies show the color of some logos is more powerful than the logos themselves. Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the brand for your company, be sure to pay attention to the color messages you're sending. Check out their website or try out their Coolors app.
1304, 2017

Top Website Navigation Trends for 2017

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At ENews Networks, we've seen a lot of growth and changes in web design in the past year. Here at the Top Website Navigation Trends we're seeing for 2017.

Website Navigation trends1. Fixed scrolling navigation bars 

Help users get from point A to all others points on a website. A fixed menu (called a sticky menu) stays in place even when users scroll to the bottom of a website, which allows users to navigation throughout the site from any place on the page, and increases time visitors spend on your website. This is extra handy for mobile users, who don't have to do as much swiping and scrolling. Note: the nav bar should be skinny, and not take up a large portion of the page.

2. Mega menus

Differs from normal dropdowns because they don't flow down vertically, they expand horizontally, usually with multiple columns, which makes it easier for visitors to more easily navigate through large amounts of content. Note: this works best if you have lots of content, but should be used sparingly.

3. Universal navigation 

Connect multiple brands together by drawing pages together, driving visitors across your entire network and cross-pollinating audiences.

4. Vertical sliding navigation

Usually used for portfolio or creative agencies, this trend uses a vertical menu instead of a horizontal menu. The menu stays fixed on all page locations, and slides from the side. Note: this non-traditional approach works best for fullscreen layouts.

5. Globally hidden menus

Hiding navigation behind hamburger icons even on desktop monitors, which clears up space on the screen by removing navigation from the site. Note: This trend may work best as people move toward mobile viewing and tech-savvy audiences.

6. Responsive subnav menus

Require a hamburger nav with toggle icons for submenus. This works best for mobile and small browser screens, allowing viewers to navigation your whole website, regardless of their device.

7. Top stories carousels

Popular for high-volume websites, allowing viewers a chance to see new content at the top of the page. Best for websites with a lot of content.

8. Table of contents 

Offer lengthy guides to your website but can muddy the reading experience. This can improve your user experience and rankings.

9. All-caps corner links

Signature style for clean, professional looking navigation.

10. Single page dot navigation 

Circular icons located on the left and right of the screen, similar to the subtle navigation you see on sliders. Allows users to scroll up and down based on positions. Caution: most users are unlikely to know what these are and how to use them.
Website development moves fast, and new trends pop up every year. Contact the team at ENews Networks to analyze your website, and talk about room for improvement.
1004, 2017

How to Attract Millennials to Your Brand

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How to Attract Millennials to your Brand
It should not surprise you that millennials desire experience (the new, the unique, the exciting) above things. But what does this mean for your product? The answer: build compelling experiences into your brand. Here are three tips to infuse your brand with adventure and excitement, so millennials are more likely to support your company. Follow this guide to learn How to Attract Millennials to your Brand.
104, 2017

MailChimp rolls out Facebook Ad Campaigns

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MailChimp rolls out Facebook Ad Campaigns
Looking to reach new customers and engage with current ones? Use MailChimp’s Facebook Ad Campaigns to grow your audience or sell more stuff all in one stop. Fill out our form to learn more, and contact the Team at ENews Networks to get your small business started with online advertising.
903, 2017

Marketing Channels for Your Small Business

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From branding to promotions to paid media, there are countless channels you can use to promote your business. We hope these Marketing Channels for Your Small Business inspire you to think of new and different things to try in your outreach.

BRANDING

Branding is more than just visuals. It’s also your brand promise – that is, the promise you make to your customers – and how that promise is communicated throughout your entire business and its corporate culture. The key to branding is consistency. Specific things to think of in terms of branding are:
  1. Merchandise displays
  2. Package design
  3. Pricing (where are you in terms of your competitors?)
  4. Product placements
  5. Reputation
  6. Slogan/tagline
  7. Voicemail/on hold messages
  8. What employees say to customers

STATIONERY PACKAGE

Your stationery package is an important part of how you communicate your brand identity. It will include:
  1. Logo
  2. Letterhead
  3. Business cards
  4. Thank-you cards
  5. Forms

PROMOTIONS

How are you promoting your products and services? Are there promotional opportunities you’re not taking advantage of, beyond a basic sale? These promotions can be digital (enter a code to get a discount in e-commerce) or in-person. The list of potential promotions is enormous, but here are a few ideas to get you started:
  1. Co-op marketing opportunities with vendors
  2. One-on-one personal contacts
  3. Seasonal promotions
  4. Contests and giveaways
  5. Endorsements
  6. Rebates
  7. Coupons and special offers (buy one, get one etc.)
  8. Referral and loyalty programs

DIGITAL

multichannel marketingDigital marketing is everything online or mobile. Your website must be mobile-friendly — if it’s not, getting a new, responsive site should be your first priority — as well as user-friendly. Beyond your website, there are many additional opportunities available in digital promotion. The great advantage of digital marketing is that it’s by far the easiest to track your results — most digital media includes built-in analytics of some kind. Consider the following elements:
  1. Email
  2. Email newsletter
  3. Email signature line
  4. Website
  5. Virtual tours
  6. Videos (including animations, how-tos, promotional)
  7. Client portals
  8. Landing pages associated with a particular promotion
  9. E-commerce (an online store)
  10. Digital ads
  11. Pay-per-click advertising (which is exactly what it sounds like — ads that come up in search engine results, but you only pay if the viewer clicks
  12. on the ad)
  13. Remarketing ads (ads that follow a user around the web)
  14. Mobile ads/geotargeting (ads that appear on your mobile phone while you’re using certain apps, based on where you are)
  15. Social media advertising
  16. Video ads
  17. Banner ads on specific, industry-relevant sites

CONTENT MARKETING

Anything you do that is informational in character, rather than directly promotional, is a form of content marketing.
  1. Blogging
  2. Informational brochures
  3. White papers
  4. Podcasts
  5. Memes
  6. Free downloads
  7. Informational videos
  8. Checklists and how-to guides

BROADCAST

As in all paid media, the key is careful selection of what you buy, and finding a competent media buyer who can help you get the best bang for your buck.
  1. Community/public service announcements
  2. Radio ads/underwriting
  3. Live radio remotes
  4. Television ads
  5. Cable ads

PRINT ADS

Print advertising can be placed in a wide variety of publications.
  1. Advertorials
  2. Advertisements in trade/association publications
  3. Advertisements in newspapers
  4. Ads in alternative newsweeklies or community papers/shoppers
  5. Classified ads
  6. Magazine ads
  7. Ads in directories of professionals, association members, chamber members, etc.

COLLATERAL

Print collateral is anything you print and distribute. Generally, the cost of these is the design and printing; this is not paid media placement, except in the case of direct mail.
  1. Direct mail
  2. Flyers
  3. Handouts/one-sheets
  4. Pocket folders
  5. Preprinted inserts
  6. Product catalogs
  7. Reprints of articles
  8. Booklets
  9. Brochures
  10. Coupons
  11. Print newsletters

OUTDOOR

Outdoor advertising is anything that is a form of signage, whether you pay to have it placed or it’s part of your physical location or equipment.
  1. Billboards
  2. Electronic billboards
  3. Door hangers
  4. Exterior signage (including window or door clings)
  5. Transit advertising
  6. Branded company fleet or equipment
  7. Yard signs
  8. Sandwich-board signs
  9. Vinyl banners
  10. Bumper stickers
  11. Posters
  12. T-shirts or other branded items of clothing

TRADE SHOWS

Trade shows are not relevant to all businesses, but very important to some.
  1. Trade show display materials and banners
  2. Desktop displays

GIVEAWAYS

Be sure to consider what you’re trying to achieve. What you choose as a giveaway will vary depending on your purpose, your budget, and who you’re trying to reward.
  1. Branded tchotchkes (magnets, keychains, coffee mugs, fans, balloons, T-shirts, frisbees, etc.)
  2. Calendars
  3. Holiday gifts
  4. Trade show giveaway items

PUBLICITY

How can you get your name out there and generate positive publicity for your business? Sharing expertise, being civic-minded, or sponsoring worthwhile things are a start. What are you doing that’s newsworthy?
  1. Participating in career fairs
  2. Demonstrations
  3. Event sponsorships
  4. In-kind sponsorships: donating your expertise to a civic project, worthy non-profit or charity initiative
  5. Memberships in local civic organizations: tourism bureaus, chambers of commerce
  6. Networking events (as host or attendee)
  7. Participating in or presenting workshops, seminars and speaking events
  8. Press releases to generate media coverage: TV, radio, print
  9. Speaking engagements
  10. Testimonials
  11. Webinars
  12. Volunteerism: service on local boards of directors, for example

SOCIAL MEDIA

Choose your social media channels wisely for what’s most important to your business. Don’t overlook business websites like Yelp and Manta. Most of these include opportunities for paid promotion, as well as organic reach.
  1. Facebook
  2. Google+
  3. Instagram
  4. LinkedIn
  5. Manta
  6. Pinterest
  7. Twitter
  8. Yelp
  9. YouTube
  10. Snapchat
Let the marketing and advertising experts at ENews Networks help advise you on how to reach more people online! Contact us today to get started.
103, 2017

Advertising with Facebook’s Targeting Options Has Never Been Easier

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Advertising with Facebook’s Targeting Options Has Never Been Easier
Using Facebook’s advertising platform, you can run ads that target people who have interacted with your business already, such as customers and website visitors. Facebook recently updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited. These audiences can be created from in the Audiences tool in Ads Manager or directly within ad creation, or the team at ENews Networks will get you set up! Fill out the form to learn more about how to use this tool for your small business.